MLS Database IDX Displays
MLS IDX displays allow website visitors to search for homes on the local realtor MLS system. We always recommend that real estate professionals use these as it gives a potential lead a reason to go to, and stay on your website. A high volume of visitors combined with substantial time on the site results in a steady stream of solid leads. MLS database IDX displays are typically housed in iframes meaning that all the search activity is happening on the IDX provider’s website and not yours. This type of configuration is problematic to search engine crawlers because it’s difficult to associate framed content with the page containing the frames. This impacts the ability to index listings that can empower your site with buyer and seller related content. The framed content is far less likely to be included in the index which leaves the website owner with only a few pages to win traffic on.
The best way to solve this issue is to use an indexable IDX solution. With this option, website owners can literally use every listing in their market as a doorway to their site. SEO Experts strongly recommends this as a way to get extra Google “points.”