1. Industry Experience
Getting people from the search engines to your website is only half the battle. Understanding the behavior of the potential clients in that industry are keys to converting them into a lead
2. Technology Experience
Do they keep the work in house, or do they outsource it? Unfortunately most companies outsource and act as “middlemen.” Make them PROVE their in-house resources. Why? Because the question of competence and expertise is most important when you’re talking about your livelihood! Get it done by experts!
3. Transparent Delivery
24/7 portal with analytics, lead tracking, and documentation of all SEO work performed
4. Who owns the website and final product?
Don’t rent a site – own it!