Content Marketing Is Important in 2015 Because Google Says So
The majority of digital marketers are all about pleasing the almighty Google. With that said, it is no secret that Google wants to provide its users with the best quality content that’s found around the web. In fact, Google finds content marketing important enough to base algorithm updates around the strategy.
Pass the Panda Test With Quality Content Marketing
Google’s Panda update is centralized around ensuring that quality content wins on Google. You might think that you are safe from Panda if you are not creating any content at all, but that’s not exactly the case. In fact, Panda actually penalizes websites that sit stale. Panda looks for fresh and quality content; if you aren’t delivering on the freshness factor, don’t look for any sympathy from Panda.
You Won The Battle With Panda, But What About Penguin?
Even if you are delivering fresh content to your audience on a regular basis, this does not mean that everything is smooth sailing. Google’s Penguin update targets spammy websites, which points to content that is low quality and over optimized.
If you are writing content with no regard for quality, prepare for Penguin’s penalty. Keyword-stuffed blog posts that are littered with low quality links will put you on the fast track to disappearing from the SERPs. Overcoming Penguin’s penalties is not impossible, but it is notoriously difficult.
Stay on The Safe Side of 2015 Google Updates With Content Marketing
Although nothing is guaranteed with Google, you can surely help your case by implementing a quality content marketing strategy. Producing compelling and useful content on a regular basis will keep both Panda and Penguin out of your hair. Not to mention, you will sleep a lot better at night knowing that if an update hits, your search engine rankings will likely stay the same or even improve.
Instead of dreading Google’s regular algorithm updates and looking over your shoulder, plan for a smart content marketing strategy in 2015.
Smart Blogging and Content Management is a difficult task to stay on top of as it requires the correct use of keywords (not keyword stuffing), unique and intriguing content, and is a lot of work. This is why we manage all of this for our clients.